Mississippi Cold Drip Coffee and Tea Company originated in 2010 as a cottage food product sold at farmer’s markets across the state. As demand increased, Mississippi Cold Drip partnered with ELSEWORKS and opened a space in the Hatch, a business incubator in the Midtown neighborhood of Jackson, MS. Raymond Horn, MSCD founder, and his partner, former ELSEWORKS Business Analyst Jon Peterson, have expanded the business from farmers markets to grocery stores across the Southeast. MSCD offers cold brew concentrates, a sweetener, and Chai tea concentrate at their online store, Kroger, and Whole Foods. ELSEWORKS analysts will continue to support MSCD by working on recommendations for a product line extension, product demos and supporting MSCD on other business endeavors.
River Remedy is a vertically integrated medical cannabis cultivator, processor and dispenser located in Byram, Mississippi. The nascent medical marijuana industry in Mississippi offers both unique challenges and opportunities for both public and private stakeholders. The EW team and several Else School of Management classes are working with River Remedy to identify customer segmentation strategies and assist with data visualization.
Modular Housing is a startup focused on reinventing the way we imagine simple living. The business has created a foldable, stackable, and transportable prototype – currently under construction in Midtown Jackson. The product will target those looking for a lower cost, move-in-ready housing solution. The EW Modular Housing team focussed on developing a B2B marketing strategy for merchant builders or developers as well as a B2C marketing strategy for accessory dwellings. The team also assisted in the creation of a product name for the business, which will be introduced soon!
NOSH Specialty Foods is a local Jackson company that creates and delivers fully prepared, oven-ready artisanal dinners each week with a healthy focus on flavor and authenticity. After many years in the restaurant industry, and with a lifelong passion for fine food & entertaining, Chef Nick Couch’s vision for NOSH Specialty Foods is to meet the demands of a changing world and its customer’s busy lifestyles. NOSH is located in the Hatch--a business incubator in the Midtown neighborhood. The EW NOSH team worked with Chef Nick to analyze the competitive landscape and provide recommendations for product line, promotion and website improvement.
Jackson Writer’s Collective is a new organization devoted to providing low-cost resources to aspiring writers. Featuring writing workshops, gathering spaces, and one-on-one assistance, Anthology seeks to add to the literary history that makes Mississippi unique. ELSEWORKS began working with its founders - Millsaps graduates - in late 2021 in order to develop a business plan. This project will continue well into 2022 and 2023.
The mosaic plans to be an interactive, outdoor, community-focused art park that will adjoin the Midtown Depot and Brix Rum Distillery, serving as a link between the two spaces. Offering a safe and interactive space for Midtown residents and those outside the community to come together. Midtown Mosaic will feature an expanisve green space for a children's playground, seating, shading, and murals and placards that highlight the past, present, and future direction of the neighborhood. This year, the ELSEWORKS team is working with Midtown Partners Inc. to establish the Midtown Mosaic as a nonprofit and planning for a benefit concert to kickstart fundraising for this project.