EW Archive
Mississippi Cold Drip
Mississippi Cold Drip Coffee and Tea Company originated in 2010 as a cottage food product sold at farmer’s markets across the state. As demand increased, Mississippi Cold Drip partnered with ELSEWORKS and opened a space in the Hatch, a business incubator in the Midtown neighborhood of Jackson, MS. Raymond Horn, MSCD founder, and his partner, former ELSEWORKS Business Analyst Jon Peterson, have expanded the business from farmers markets to grocery stores across the Southeast. MSCD offers cold brew concentrates, a sweetener, and Chai tea concentrate at their online store, Kroger, and Whole Foods. ELSEWORKS analysts will continue to support MSCD by working on recommendations for a product line extension, product demos and supporting MSCD on other business endeavors.
River Remedy
River Remedy is a vertically integrated medical cannabis cultivator, processor and dispenser located in Byram, Mississippi. The nascent medical marijuana industry in Mississippi offers both unique challenges and opportunities for both public and private stakeholders. The EW team partnered with River Remedy in conducting market research regarding expected supply & demand dynamics.
Nearview Security
Nearview Security is a security service located in Jackson, MS and founded in 2020 by John Thomas. Nearview Security aims to provide high quality security services to its customers such as patrolling, business check-ins, and standing guard. Nearview primarily operates in the Midtown Community of Jackson, but has expansion plans in the future. The team of business analysts originally wrote the business plan for Nearview Security. They then designed a website, Google Business Profile, and developed Nearview’s online presence. Last year, the EW Nearview Security team completed a successful GoFundMe Campaign which raised funds to purchase Nearview Security’s first patrol truck.
RedSquared Productions
Red Squared Productions is a video and film production company located in Midtown Jackson, Mississippi. The business serves as a full-service professional production and multimedia company specializing in content creation for companies, organizations, and non-profits. Red Squared also produces documentary films. The EW Red Squared Team assisted in setting up and will continue to support in the creation of a business plan and financial budget to build Mississippi’s only operating commercial sound stage in a vast, rehabilitated warehouse space known as the Hangar in Midtown.
Modular Housing
Modular Housing is a startup focused on reinventing the way we imagine simple living. The business has created a foldable, stackable, and transportable prototype – currently under construction in Midtown Jackson. The product will target those looking for a lower cost, move-in-ready housing solution. The EW Modular Housing team focussed on developing a B2B marketing strategy for merchant builders or developers as well as a B2C marketing strategy for accessory dwellings. The team also assisted in the creation of a product name for the business, which will be introduced soon!
Nosh Speciality Foods
NOSH Specialty Foods is a local Jackson company that creates and delivers fully prepared, oven-ready artisanal dinners each week with a healthy focus on flavor and authenticity. After many years in the restaurant industry, and with a lifelong passion for fine food & entertaining, Chef Nick Couch’s vision for NOSH Specialty Foods is to meet the demands of a changing world and its customer’s busy lifestyles. NOSH is located in the Hatch--a business incubator in the Midtown neighborhood. The EW NOSH team worked with Chef Nick to analyze the competitive landscape and provide recommendations for product line, promotion and website improvement.
Anthology: Jackson's Writers Collective
Jackson Writer’s Collective is a new organization devoted to providing low-cost resources to aspiring writers. Featuring writing workshops, gathering spaces, and one-on-one assistance, Anthology seeks to add to the literary history that makes Mississippi unique. ELSEWORKS began working with its founders - Millsaps graduates - in late 2021 in order to develop a business plan. This project will continue well into 2022 and 2023.
