ELSEWORKS employs teams of graduate and undergraduate students who work with various businesses to help them solve problems and grow. Each year, a new cohort of analysts is selected by ELSEWORKS faculty on the basis of strong work ethic, academic standing, and interest in participating in the revitalization of the Midtown neighbourhood. These students then work directly with Paul Thomas, the Director of Business Analysts, ELSEWORKS faculty and staff, and the business owners to find solutions to meet their needs. Students have been responsible for the creation of business plans, marketing proposals, pro-forma financial plans, operations and logistics support, and website and social media overhauls. Because of the team-based dynamic model, business analysts are exposed to a wide variety of business problems and opportunities that may not be found elsewhere.