Majors Football

Football has evolved beyond relying solely on talent and teamwork; today’s top programs gain a competitive edge through advanced analytics. To help the Majors stay ahead, Coach Lech partnered with ELSEWORKS to conduct a comprehensive four-part scouting analysis, examining both the team’s and opponents’ offensive and defensive tendencies. Using Hudl, an online platform for game film and data, the analytics team extracts and refines detailed situational statistics, such as third-down passing plays and blitz patterns. These insights are transformed into clear visual charts and weekly reports that coaches use for strategic decision-making on game day.

In addition to analytics, the team sought to improve fan engagement and revenue generation. ELSEWORKS designed customizable fan guide templates featuring team rosters, coaching staff, and Millsaps highlights to be sold at home games, with special editions planned for high-demand events like Homecoming and Senior Day. To boost the program’s digital presence, the project also included collaboration with a social media marketing class, enhancing the team’s outreach and community connection. With these combined efforts, the Majors are poised to compete smarter on the field and build stronger ties with their supporters.