Fertile Ground

The ELSEWORKS team is partnering with Fertile Ground Brewery to support its strategic growth as a leading voice in Mississippi’s craft beer scene. Building on market research and survey insights, we’re helping the brewery refine its marketing efforts, explore expansion opportunities, and prepare for new retail ventures like canned beer and potential satellite taprooms. With a growing female-led customer base and a clear vision for sustainable development, Fertile Ground is uniquely positioned to bring quality craft beer and community-centered spaces to more corners of Mississippi.

Project Team:
Russell Davis
Alfredo Espinosa
Shagun Guatam
Anthony Jasinski
Umema Patanwala