The Communications team is a standing team whose primary objective is to inform the public about the ELSEWORKS entrepreneurship program. This includes managing all of ELSEWORKS' digital outlets – capturing and creating content, scheduling posts on social media, and maintaining the website. In addition, the team supports the other project teams in digital communication, to help promote businesses in the Midtown neighborhood. The team also assists the Business Association of Midtown (BAM) with their respective events. The Communications team will also be working with the Midtown Neighborhood Association to develop recommendations for a branding strategy for the Midtown neighborhood.